Kestrel Physio
An independent clinic with four physios, treating runners, desk workers and post-op patients. We imagined the website, the local search plan and an AI assistant that books appointments out of hours.
Patients search at 11pm. Reception opens at 9am.
People look for a physio the evening their back goes. If the clinic's site is slow, vague about prices, or makes them call during office hours, they book with the chain down the road. The brief: be the first clinic people find nearby, answer their questions straight away, and let them book at any hour.
Calm, quick and clear about the price.
The kestrel hovers perfectly still in strong wind: a good image for balance and control, so the brand stays still too. A lowercase wordmark with a kestrel-amber full stop, no swooshes, no stock body icons. The site leads with conditions treated, clear prices and live availability, with a page for each treatment and each Bristol neighbourhood served. A trained assistant answers common questions and books into the clinic's diary, while Google Ads target the evening searches that matter most.
The system
A friendly grotesque with a bit of wobble, heavy for the name and regular for everything else. Warm rather than clinical, and easy to read on a phone, in pain, at night.
Where people meet it
Lower back pain
22:47 · Do you treat running injuries?
Yes. Sam specialises in them. She has 8:15 tomorrow free. Shall I book it?
kestrelphysio.co.uk/back-pain
Back pain? See a physio tomorrow
Clifton clinic. Clear prices from £50. Book online in 60 seconds, any time.
The full brief, start to finish
Website
Fast pages for every condition and area, with prices and live availability.
Local SEO
Google Business Profile, reviews strategy and neighbourhood pages.
Google Ads
Evening and weekend campaigns for high-intent searches nearby.
AI assistant
Answers FAQs and books straight into the diary, with a handover to staff.
The targets
of bookings made outside opening hours
local result for "physio Bristol" searches nearby
cost per new patient from Google Ads