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We learn your business, your customers and where you're losing them.
Studio
A small studio with deep roots.
Solera is a full-service creative agency on the Costa del Sol. We build websites, run social media, create content and manage ads for brands that want results, in Spain, Ireland, the UK and Denmark.
The name
Why Solera?
In Andalusia, a solera is the system of stacked casks used to age sherry. Each year's wine is blended into the casks that came before, so it keeps gaining depth and character over time.
Something de solera is long-established, with pedigree and character. That's what we build for our clients: brands that get stronger with every layer we add.
It's also how we work. The foundations of good marketing and design don't change: a clear brand, a good story, knowing your customers. What changes is the toolkit. We blend the best new digital techniques into those foundations a little at a time, once they've proved themselves, so your brand stays timeless and current at once.
Based in Marbella, Spain.
If you're on the coast, we can meet for a coffee. If you're in Ireland, the UK or Denmark, we're a video call away, in English or Spanish.
The Solera method
Proven foundations. New techniques. Blended.
In a solera, a little new wine goes into the top casks each year and blends down into the old. We work the same way: the craft that has always built great brands at the base, and the best new techniques, like AI assistants, automation and AI search, added carefully on top, a little at a time, once they've proved they work.
How a solera works. Wine moves down the tiers over the years, blending with older wine as it goes, so what comes out of the bottom has depth no single year could give it.
Meet Holly
Holly Anne
Design & marketing
Holly has 18 years in marketing behind her, as a web developer, marketing director and chief marketing officer for companies across Europe. She set up Solera in Marbella to give businesses that same senior experience in one small team: brand, website, ads and email, without the agency layers. She oversees every project herself, from the first call to launch and beyond.
Behind Solera is a small network of trusted developers, writers and specialists, brought in when a project needs them.
How we work
Design
A clear plan and a brand that fits, before anything gets built.
Launch
Website, campaigns and systems go live, properly tested.
Grow
Monthly reviews and reporting, so every month builds on the last.
Tools we work with
The right tool for each job
We're not tied to any one platform. We pick what fits your business and your team, and set it up so you can run it yourselves.
Design
- Figma
- Adobe Creative Cloud
- Canva
Web & e-commerce
- Shopify
- WordPress
- Webflow
- Framer
- Stripe
Ads, SEO & analytics
- Google Ads
- Meta
- TikTok
- Google Analytics
- Tag Manager
- Search Console
- Semrush
CRM & email
- HubSpot
- HighLevel
- Mailchimp
- Klaviyo
- WhatsApp Business
AI & automation
- Claude
- ChatGPT
- Zapier
- Make
- n8n
How we work together
- Slack
- Notion
- Calendly
- Google Workspace
Partners & certifications