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A workshop about your business, customers and competitors.
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Layer 01 of 6 · Brand & Strategy
A brand that looks established from day one.
Strategy, naming, logo and identity that tell people clearly why they should choose you, and look just as good on a van, a website or an Instagram post.
What's included
Everything in this layer
Strategy & positioning
Who you're for, what makes you different, and how to say it.
Naming
Names that work in English and Spanish, with domains checked.
Logo & identity
A distinctive mark, colours and type, designed by hand.
Brand guidelines
A simple guide so everyone uses your brand the same way.
Messaging
Taglines, elevator pitch and tone of voice, in both languages.
Print, signage & vehicles
Cards, menus, signs and van wraps, ready for the printer.
How it works
Define
A short strategy: positioning, audience and personality.
Design
Two or three directions, then we refine your favourite.
Hand over
Every file you need, plus the guidelines to use them.
Tools we use for this
- Figma
- Adobe Creative Cloud
- Canva
- Notion
FAQ
Good questions
How long does a brand take?
Most identities take four to six weeks from workshop to final files.
Can you refresh my existing logo?
Yes. Often a careful refresh keeps the recognition you've built while fixing what holds it back.
Will I get the source files?
Always. Vector logos, colour codes, fonts and templates, all yours.
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