Notes on brand, web and growth.
Practical advice for small businesses in the UK, Ireland, Spain and Denmark. No jargon.
How much should a small business website cost?
Quotes for a small business website on the Costa del Sol range from a few hundred euros to well over ten thousand. Here is what drives the difference and how to tell whether a quote is fair.
Read the articleWhy your Google Business Profile matters more than your website
For a salon, estate agent or restaurant in Marbella, the first thing most customers see is your listing on Google Maps, long before they visit your website.
Read · 4 min WebBilingual websites: doing English and Spanish properly
If your customers speak both English and Spanish, your website should too. A translate button at the top of the page is rarely enough.
Read · 4 min AIAI receptionists: what they are and whether you need one
An AI receptionist can answer the phone, WhatsApp and website chat when you cannot. Here is what that involves and how to tell whether it is worth it for your business.
Read · 4 min CRMHubSpot for small businesses: where to start
A plain guide to the free HubSpot tools, the five things worth setting up first and what can safely wait.
Read · 4 min BrandBrand or logo: what are you actually paying for?
Why a logo is only one piece of a brand, what a proper brand project includes and what a small business needs on day one.
Read · 4 min AdsMeta ads on a small budget
How much to spend, how to set up tracking and audiences, and how to judge results on Facebook and Instagram without wasting money.
Read · 4 min BrandWhy typography matters in your logo and brand
Most logos are mostly words, so the typeface does a lot of the work. Here is how type shapes what people think of your business, and how to choose it well.
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