Halvmåne
Halvmåne means half moon. A small Copenhagen studio making demi-fine jewellery in recycled silver, sold online across Europe. We imagined a brand as quiet and precise as the pieces, and a shop that feels like walking into the studio.
Beautiful pieces, lost in a sea of lookalikes.
Minimal Scandinavian jewellery is everywhere online, and most of it looks the same: white backgrounds, thin sans-serif logos, the same models. The brief: a brand you could recognise from a single sticker, a shop that feels personal, and emails that bring customers back for the next piece.
A moon hiding in the Å.
Danish gives us a gift: the ring over the Å. In the wordmark it becomes a tiny half moon, half solid and half outline, which also works alone as a stamp on boxes, tags and the clasp of every piece. Strictly black and white, with a high-contrast serif set wide like an engraving, so the silver in the photos does all the shining.
The system
A high-contrast didone set in wide capitals for the wordmark, like an engraving inside a ring. A clean, light sans for product names and prices.
Business cards
+45 00 00 00 00
Jægersborggade, København N
The website
New · The half-moon collection
Quiet pieces
for loud days.
Shop the collection
A feed as calm as the studio
Black, white and silver only. Product shots on plaster and slate, broken up by short type posts for drops, engraving and studio hours, with the moon-in-the-Å mark holding the grid together.
Ringe
Halskæder
Øreringe
Armbånd
Studio
Where people meet it
Black box, white moon stamp. Nothing else needed.
Half moon,
whole story.
Each piece is cast from recycled silver in our studio in Nørrebro.
Subject: It’s been a year, Sofie
Time for a free polish?
Send your ring back and we’ll make it shine like day one.
The full brief, start to finish
Brand identity
Wordmark with the half-moon Å, stamp, packaging and tags.
Shopify shop
A calm, editorial shop in English and Danish, with DKK, EUR and GBP.
Photography
Art direction for black and white product and studio photography.
Email & retention
Care reminders, anniversaries and new-collection launches.
The targets
online conversion rate target
of revenue from returning customers
currencies and two languages at launch