Speaking Volumes
Speaking Volumes places good books in communities across the UK through grants. We look after its grant communications and the HubSpot email workflows that keep every recipient informed.
Every grant only matters if it gets used.
Grant recipients are librarians, teachers and community groups with busy days. Messages need to be clear, warm and well timed, or vouchers sit unredeemed and books never reach the shelves. With a small team, the charity also needed this to run reliably without constant manual sending.
Personal at scale, inside HubSpot.
We write and build the grant journeys in HubSpot, using personalisation tokens so each recipient sees their own name, organisation and grant details. Follow-ups and reminders go out automatically, and when deadlines move we let unredeemed grant holders know quickly and clearly. We also designed a branded email signature for the team to use in Outlook and HubSpot.
A closer look
Subject: Your book grant is ready to use
Hi {{ first name }},
Your grant for {{ organisation }} is waiting. Here's how to choose your books in three easy steps.
Good news: more time to redeem.
We've extended the deadline so every grant can reach a bookshelf.
The work, piece by piece
Grant comms
Clear, friendly copy for every stage of a grant.
HubSpot workflows
Automated follow-ups and reminders, personalised for each recipient.
Deadline campaigns
Timely updates to unredeemed grant holders when dates change.
Email signature
A branded HTML signature that works in Outlook and HubSpot.
In numbers
personalised emails sent automatically from HubSpot
wide grant programme, from libraries to community groups
manual reminder lists to keep track of