TALLO
Tallo is Spanish for stem. A flower atelier that sends one variety per vase, cut that morning and hand-delivered to villas, yachts and hotels along the Costa del Sol. We designed the brand, the shop and the social presence.
Luxury buyers, a coast full of florists.
Marbella has plenty of florists, but few that feel as considered as the villas they deliver to. Many orders come from people who aren’t even in Spain yet: villa owners, property managers, yacht crews. The brief: a brand calm enough for a marble hallway, and a shop that answers “can you get it there today?” in seconds.
Black, white, and only the flowers in colour.
A wide-tracked TALLO wordmark sits on MARBELLA spaced to exactly the same width, like a label on a florist’s box. Everything else is black and white, so the flowers are the only colour on the page. The shop sells by variety with stem counts, a delivery checker covers every area from Sotogrande to Málaga airport, and a seasonal calendar shows what’s at its best each month.
A closer look
A grid that looks like the shop
One variety per post, alternating with short type tiles for cut-off times and what’s in season. The wordmark anchors the middle of the grid, so the profile reads as a brand at a glance.
Shop
Villas
Weddings
In season
Gifts
The full brief, start to finish
Brand
Wordmark, packaging, card notes and van livery in strict black and white.
Shopify store
Shop by variety, delivery-zone checker, subscriptions and gift orders.
Grid system, templates and a launch plan for the first three months.
B2B pages
Villa managers, yachts, weddings and hotels, each with its own enquiry route.
The targets
weekly subscriptions within the first year
of revenue from villas, yachts and hotels
online conversion on same-day orders